Brand and identification of the brand comes forth from cultural heritage of quality alcohol, while graphic symbolic rests in the narrative of elements created on historical basis and applied in contemporary technological processes.


Adequate associability of the brand evokes enjoyment and pleasure of the product itself, while the aim of the campaign is assimilation and perception of series of different experiences on the basis of similar events.

In general acceptance, this brand would unanimously contribute to a unique and specific perception of wide specter of services and products, as well as experiences which emerge from them.

Essentially, it represents a new perspective because in its offer, the accent is on possibilities and potentialities rather than on safety and security.