The Thermo Wool brand identity was created as a synthesis between the product and the very feeling it evokes. In this way, we wanted to achieve a direct form of communication between the product and a potential customer, through a message which is positively suggestive in nature.
The elementary graphic symbol which defines the brand and the campaign is a stylized smile, which is implemented in a rather simple form; this allows for legibility and easy recognition (especially in the ambient within which it finds itself).
The primary goal of such visual language is not only to achieve distinction in comparison to other brands and competitors, but also to convey the genuine satisfaction of using the Thermo Wool product.
The primary goal of such visual language is not only to achieve distinction in comparison to other brands and competitors, but also to convey the genuine satisfaction of using the Thermo Wool product.
Through avoiding stereotypes often related to the presentation of products of this nature (such as technical details), we focused on what really matters - to always be smiling, and therefore to wear and use this product with a smile.