Regarding of product, the main challenge of print campaign for ISD is to grab the consumer’s sympathy, attention, catch their preferences and buying habits.

To do so, it is important to undrstand the consumers buying habit. In consumers behavior we consider not only why, how and what people buy but other factors such as where, how often and under what conditions the purchase is made. One of the important points in furniture selection is usually individual taste.

That’ s why we tried through the campaign to create a sense of individuality, with the corresponding characteristics of furniture that communicate directly with potential buyers. The main aim of the campaign is to identify and satisfied the needs of potential users through the impression that emanates from the atmosphere that furniture creates.

In these circumstances furniture becomes a means of identification of wishes and requirements for potential future customers.