This is an attempt to present cultural heritage in the simplest form and in the simplest way, through recognizable and striking symbolic and ornamental character.
In the context of brand, the ornament is an art form which can be transformed and adapted to the way of presentation depending of needs of the market. The art form is recognizable through associative and composite character of the symbols, and it is possible to explain it as art when its meaning, from mere formalism, transcends to sustainable narrative concept.
In the context of brand, the ornament is an art form which can be transformed and adapted to the way of presentation depending of needs of the market. The art form is recognizable through associative and composite character of the symbols, and it is possible to explain it as art when its meaning, from mere formalism, transcends to sustainable narrative concept.
Because, in the development of the brand, the ornament as basic tool of communication experiences its transformations from shape and original content all the way to expression or impression which it should deliver, in frequent interaction with society and with the individual as well.
Brand contains those meanings which we recognize i.e. those which it evokes in immediate communication by its appearance, for the conceptual part of the ornament setting is reduced to the following: to present, in most decisive way, ethnic identities as adequate perspective of cultural heritage in the simplest and specific form.
Brand contains those meanings which we recognize i.e. those which it evokes in immediate communication by its appearance, for the conceptual part of the ornament setting is reduced to the following: to present, in most decisive way, ethnic identities as adequate perspective of cultural heritage in the simplest and specific form.
