Reset is a nature television show, primarily focused on fundamental ecologic principles. The show wishes to inspire one’s personal relationship and care towards ecology, and so the form of the logotype is derived from a handwritten font in order accentuate the fact that ecology is not merely a generic or mass topic, but a very personal one too.
The brand aims to raise awareness about the topic of ecology through its use of symbolism - integrating pictograms as secondary graphical elements which confidently convey the existing world around us, and the nature found within it.
In this way, the brand is able to integrate into the communication arena as a whole, as it features a directly comparative quality through its direct message on a leading contemporary subject: one’s personal attitude towards the numerous environmental and ecological problems which surround us all.