New line of products is based on a specific impression and perception as emotionally colored experience.
The main task has been to foresee how particularity and authenticity of color, as a personal mark or sensibility, can be integrated into the key motive of the brand, which transforms the abstract character of color to a decisive symbol of communication represented by letters.
Creation of infinite shades of feelings through color and its direct communication through the symbolic of letters has been the leading trace in forming the associative character of the brand and its market presentation – as one of the formal ways of expression color from the aspect of visual culture which is in permanent search of communication, weather we are dealing with letters or with the impression it leaves on us.
The main task has been to foresee how particularity and authenticity of color, as a personal mark or sensibility, can be integrated into the key motive of the brand, which transforms the abstract character of color to a decisive symbol of communication represented by letters.
Creation of infinite shades of feelings through color and its direct communication through the symbolic of letters has been the leading trace in forming the associative character of the brand and its market presentation – as one of the formal ways of expression color from the aspect of visual culture which is in permanent search of communication, weather we are dealing with letters or with the impression it leaves on us.