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Campaign developed with the aim of overcoming all forms of social intolerance.

It is realized in the domain of rising self-consciousness and self-awareness that we are what we say and that, therefore, spoken words can be not only counter-productive but such that they carry the power of swords in the mind. 
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The primary aim is to raise social consciousness and communication skills, as well as to spread tolerance which should reflect itself in superseding differences between social and economic groups.

Growth of consciousness of individuals, as well as of society as a whole, is the immediate resemblance of life en generale, the mirror-image of creating a tolerant surrounding in communication, for both the written and the spoken word is the reflection of the one – and the many. 
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