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The identity for Maestro was conceived in such a way for it to reflect the services the company offers - straightforward and efficient solutions in home care and maintenance.

The visual elements featured, symbolize this through clean, simple and direct illustrations.
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The primary logotype is an outline of a home, with the arrowhead conveying a cyclical, all around manner of house keeping, in which each element and part of a client’s home or property is taken care of. 

The other symbols which can be seen are an extension which accompany this idea and develop it further - strengthening the notion that the client’s home or property is in expert hands, due to the fact that each system or   department of their property is more than sustained.
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