Postmarks as basic elements of identity by their style and interpretation in domain of pictograms associatively refer to fundamental trait of the brand, which is contained in production of food and its delivery.
With the aim of transparent communication, with oneself as well as with potential clients, the idea has been to use the symbolic of the postmark directly i.e. as key association to food delivery.
With the aim of transparent communication, with oneself as well as with potential clients, the idea has been to use the symbolic of the postmark directly i.e. as key association to food delivery.
Design of identity, through its graphic language and sensibility, tries to capture vitality and natural character of the brand, while the form of pictograms and the symbolic provides the insight for the customers to a huge number of possibilities concerning food choice and satisfaction of personal needs which, in indirect way, has been the primary task of the brand.
