The primary graphical element used for the Delefrancesco brand is the almost bubble like texture found in the remaining residue of empty coffee cups. Through stylising this familiar form, we tried to present the brand in an original way.
This texture is integrated into the wide array of products within the brand, allowing for a sophisticated and authentic graphic language, which in turn ties all of the products together under the brand, while also creating a sense of scope. Additionally, the formation of such a visual language also wholly allows for the adaptability within the application process - a requirement of most contemporary markets today.